MALLORCA MADE: Good morning, Miguel. It’s a pleasure to have you with us. To begin with, could you tell us how your journey with Treurer began??
MIGUEL MIRALLES: Good morning and thank you for your interview. Treurer’s journey began as a family project in 2000. We always had a passion for agriculture and, in particular, for olive oil. Buying the farm was the first step to materialize that passion.
MD: What makes Treurer’s extra virgin olive oil unique?
MM: Our approach is what sets us apart. We focus on producing the highest quality olive oil, using sustainable farming methods. In addition, the location of our farm in Algaida, and the unique blend of olive varieties, bring a distinctive flavor and aroma to our oil.
MD: How has Treurer evolved since its inception?
MM: It has been an exciting journey and a constant learning experience. We started with a small production and have grown, always keeping quality as our main priority. We have invested in technology and sustainable practices to continuously improve our product.
MD: What challenges have you faced along the way?
MM: Like any business, we have had our challenges. Weather and olive tree diseases are always a concern. In addition, the olive oil market is very competitive, but we believe our focus on quality and sustainability sets us apart.
MD: What plans do you have for Treurer’s future?
MM: Our plan is to continue to grow and expand our presence in the international market, without losing sight of our mission of sustainability and quality. We are also exploring new ways to innovate in the production process to stay at the forefront of the industry.
“We are exploring new ways to innovate in the production process to stay at the forefront of the industry.”
MD: To conclude, what advice would you give to someone who wants to enter the world of olive oil?
MM: I would say that passion and patience are key. Olive oil production is an art and a science. You have to respect the land and the process. Also, never stop learning and being open to new techniques and approaches.
MD: Speaking of sustainability, how does Treurer manage the environmental impact of oil production?
MM: Sustainability is fundamental to us. We use agricultural practices that respect the environment, such as efficient water management and the use of solar energy. Our goal is to maintain a balance between production and nature conservation.
